Granted, I am comparing it to the TV I replaced which was a 8-10 year old Sony, but I am really, really impressed with the TV. Feels like you are looking through a window vs. watching something on TV. Its like watching things crystal clear in 3D without the glasses. Sports looked great, but HD movies look spectacular.
I watched the last half of the Green Beret on TCM (1968 film with John Wayne). It somehow was able to convert or mimic the film to the same type of clarity as if it had been filmed yesterday. Have no idea how it does that.