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Joined: 8/14/98 Posts: 29308
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Ivy League pursuing sports commercialization will be worth watching

Signed a deal with NBC Sports for Friday night football games, held its first tournament for basketball featuring 4-teams and signed a basketball package with ESPN. Plus, schools are doing deals with sports shoe companies and hiring executives/companies with branding/merchandising expertise.

[Post edited by Mikeysurf at 03/12/2017 3:51PM]

Link: Ivies want to get paid

Posted: 03/12/2017 at 3:41PM


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