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Mikeysurf

Joined: 8/14/98 Posts: 29718
Likes: 6827


Ivy League pursuing sports commercialization will be worth watching


Signed a deal with NBC Sports for Friday night football games, held its first tournament for basketball featuring 4-teams and signed a basketball package with ESPN. Plus, schools are doing deals with sports shoe companies and hiring executives/companies with branding/merchandising expertise.


[Post edited by Mikeysurf at 03/12/2017 3:51PM]

Link: Ivies want to get paid


Posted: 03/12/2017 at 3:41PM



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